Maltina Dance All goes live Sunday
HAVING elected contestants for the season 7 of the Maltina Dance All (MDA) reality show, the stage is now set for the family dance competition, as the organised have announced plans to commence screening on Sunday. Meanwhile, 13 out of the 25 family representatives that were selected during the regional auditions were able to qualify their families for the show. The number would be further reduced to 10 families, who will eventually be admitted into the MDA academy. Based on the schedule, the show will continue on a daily basis until the grand finale, which will be held on September 21, 2013 at the Eko Hotel and Suites, Victoria Island, Lagos.
Tagged The Evolution, MDA has over the years attracted a cult following among Nigeria’s youths and families because of its ability to bring family members together. The current season will be beamed on Nigerian Television Authority (NTA) 5.30pm, Silverbird TV (STV) 8.00pm and Galaxy TV 8.00pm.
Contesting for the big price are the Ebute, Ebenezer, Dosa, Briggs, Ibrahim, Clement, Asiyefia, Ekado, Enweribe, Ikumoinein Tom, Ibeatuchie and Idundun families, who are currently rehearsing and strategising on how best to outsmart others in dance routines. A sum of N6 million and a brand new car is at stake in this year’s edition, while the first and second Runners Up will also get N1million and N500, 000 respectively.
The show, according the senior brand manager Ngozi Nkwoji, Maltina, is renowned for sharing happiness and promoting togetherness with friends and loved ones.
“We are glad with where we are with Maltina today. We are very excited about the 7th season of MDA, 7 years is a long time for a show to still be relevant and we’re very glad Maltina through MDA continues to bring the brand experience of sharing happiness and fun to the consumer.
“We put a lot of work into it. Every year there is something bigger and better. We also create more emotional connection with consumers because families and dance are two winning components in the Nigerian environment. Nigerians love to dance. Maltina is continuously nourishing millions of Nigerians. It’s still the most fortified malt drink in the market. It’s also the biggest malt brand in the market.”
From all indications, MDA The Evolution will excite, entertain and enliven the family space more than the TV audience would ever anticipate. Evidently, the stakes are higher, and dance instructors are ready to go.
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